SEO stands for search engine optimization. It includes ranking our website and improves the visibility on SERPs(search engine platforms). SEO helps in improving ranking so that our website can be shown on 1st page of SERP(search engine platform) in an organic way(non paid).
Like in this above image when we search “what is seo”, on the very first page we can mailchimp.com. Likewise we need to rank our website, and for that SEO is very important.
Why is SEO important?
Suppose you have made your website but when we search for that service or keyword, your website is not shown there, then how will we reach our customers!?. Here SEO is important where we don’t need to pay to reach our customers and they get to know about you and your work from your website that is ranking only because of SEO.
Types of SEO
1. ON-PAGE SEO
2. OFF-PAGE SEO
ON-Page SEO
It is a very interesting and best way of SEO as it includes the relevancy and quality of your content. SERP analyse how much better is your content and how it relates to the query that a person asked. According to that your website will be shown by SERPs.
OFF-Page SEO
It is also a very good part of SEO and it involves basically getting traffic on your website through backlinks and social media advertisements. We just need to make more and more quality backlinks for our website.
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Yeah sure… Ask me!
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